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Email / SMS Marketing Specialist
We are looking for an Email / SMS Marketing Specialist to own retention and lifecycle marketing for clients across industries — ecommerce, SaaS, B2B, and DTC. You will build flows, campaigns, and segmentation in platforms like Klaviyo and similar tools — driving repeat revenue, LTV, and engagement alongside paid and organic channels.
Job description
Key responsibilities
- Plan and execute email and SMS strategies aligned with client retention and revenue goals
- Build and optimise automated flows — welcome, browse abandon, cart abandon, post-purchase, win-back
- Create and schedule campaigns — promotions, launches, newsletters, and seasonal sends
- Segment audiences by behaviour, RFM, purchase history, and engagement signals
- Write or brief compelling subject lines, preview text, and on-brand email/SMS copy
- Design email layouts in collaboration with designers or using platform templates
- Set up tracking, UTM conventions, and attribution for email/SMS revenue reporting
- Monitor deliverability, list hygiene, compliance (CAN-SPAM, opt-in/opt-out), and send health
- Run A/B tests on subject lines, offers, send times, and creative variants
- Integrate email/SMS with Shopify, CRM, and paid media for cohesive lifecycle messaging
- Produce performance reports — open rate, CTR, CVR, revenue per recipient, and LTV impact
- Stay current on Klaviyo, SMS regulations, and retention marketing best practices
Core requirements
- 2+ years hands-on email marketing and/or SMS marketing experience
- Strong experience with Klaviyo, Mailchimp, Omnisend, or comparable ESP platforms
- Ability to build flows, segments, and campaigns independently
- Understanding of ecommerce lifecycle — acquisition, conversion, retention, and win-back
- Strong copy instincts for email and SMS — concise, persuasive, on-brand messaging
- Analytical mindset — read dashboards, spot trends, and optimise based on data
- Familiarity with SMS compliance, consent, and list management best practices
- Clear client communication and ability to explain performance in plain language
- BE / B.Tech / M.Tech / MCA
- Comfort with hybrid, remote, full-time, or part-time engagement
Advanced Retention Marketing Skills
- Advanced Klaviyo — predictive analytics, CLV segments, and Shopify deep integrations
- SMS programme architecture — two-way SMS, keywords, and compliance across markets
- Multi-channel retention strategy aligned with Meta, Google, and organic
- Deliverability optimisation — domain warming, SPF/DKIM awareness, and inbox placement
- International email/SMS for multi-market brands
Preferred / nice to have
- Klaviyo Partner or ESP platform certification
- Basic HTML for email template edits
- Experience with subscription, loyalty, or referral programme integrations
- Agency experience managing multiple brand accounts
Ready to apply?
Email your CV to hello@vyomco.com with the subject Application: Email / SMS Marketing Specialist. Mention your preferred work mode (Hybrid / Remote) and job type (Full-time / Part-time).