The AI-First Shopify Plus Agency
Shopify CRO agency built for structured, data-led conversion growth
We help Shopify and Shopify Plus brands systematically increase conversion rate, average order value, and customer lifetime value through structured experimentation — not guesswork or one-off redesigns. Founded in India, serving brands globally with teams in the USA and Australia.
Talk To Our CRO TeamConversion rate optimisation built for Shopify, driven by data
Most Shopify brands know their conversion rate could be higher. Few have the setup, traffic strategy, or technical resource to improve it systematically. We give you access to a dedicated CRO team that audits, plans, builds, tests, and reports on conversion improvements across your entire store — from product pages to checkout.
Enquire About CROA repeatable process, not one-off tweaks
Every optimisation starts with a hypothesis, is validated statistically where traffic allows, and is tied to a commercial outcome. We have run tests across product pages, checkout flows, navigation, and homepage layouts for brands in fashion, beauty, lifestyle, and DTC — so recommendations are grounded in what actually moves the needle on Shopify.
Winning variants get implemented permanently, and losing tests still generate a learning that shapes the next hypothesis. That compounding cycle — test, learn, scale, repeat — is what separates ongoing CRO from a single redesign that stops moving the needle six months after launch.
Get In TouchShopify CRO Process
Audit, hypothesise, test, scale
Every engagement follows the same four stages: a full-store audit to find friction and opportunity, a prioritised hypothesis roadmap built with your team, controlled testing with proper traffic splitting and event tracking, then scaling winners while the learnings feed the next round. No guesswork, no vanity metrics.
Get In TouchResearch & Analytics
Behavioural data before we touch a pixel
Before we recommend a single change, we look at heatmaps, session recordings, analytics, and customer feedback to map where visitors drop off and why. Recommendations are grounded in how your customers actually behave — not a generic conversion checklist applied to every store the same way.
Get In TouchProduct & Collection Pages
Optimising the pages where buying decisions happen
Product page layout, imagery, trust signals, and add-to-cart placement all get tested against real behaviour, alongside collection filtering, sort order, and merchandising. These are the pages carrying the most traffic and the most buying intent, so small gains here tend to compound fastest.
Get In TouchCheckout & Cart
Reducing friction from cart to confirmation
Cart drawer versus full cart page, upsell placement, shipping thresholds, payment options, and checkout flow all get tested to reduce abandonment and lift average order value. On Shopify Plus, that can extend into Checkout Extensibility for deeper customisation of the buying journey.
Get In TouchExperimentation
Structured A/B testing done properly
Our designers and developers build variants and deploy controlled A/B tests with clean traffic splitting and accurate event tracking — live without disrupting your store's speed or the experience for visitors outside the test.
Explore A/B TestingBeyond The Test
CRO as part of a bigger growth programme
CRO works best alongside a stable, well-audited store. Audits give us a baseline to test against, and support & maintenance retainers make sure winning tests get implemented cleanly and technical debt does not quietly undo the gains.
Explore SupportFAQs
Shopify CRO Agency
A Shopify CRO agency helps increase the percentage of visitors who complete a desired action on your store — typically a purchase. At Vyom Co., we run a data-led process: audit the customer journey, identify friction, build a testing roadmap, then implement changes across design, UX, and development. Because we work exclusively on Shopify and Shopify Plus, every recommendation reflects how the platform actually behaves, not generic ecommerce advice.
Incremental gains that compound across your key metrics — conversion rate, average order value, customer lifetime value, and reduced bounce or cart abandonment. Most brands see meaningful movement within 4 to 8 weeks of the first tests going live. We focus on sustainable gains rather than short-term tricks, so improvements hold up as traffic and seasonality shift.
Pricing depends on testing volume, the complexity of your store, and the level of ongoing support you need — most engagements run as a monthly retainer alongside support & maintenance. We agree scope and cadence at kickoff so you know exactly what is included before work starts.
A/B testing is one tool inside CRO. Conversion rate optimisation is the full process — audit, research, hypothesis, test, iterate — while split A/B testing is how we validate a specific change. CRO also covers UX analysis, heatmap reviews, checkout optimisation, and content strategy, all feeding one testing roadmap rather than isolated experiments.
A/B testing works best above roughly 10,000 monthly sessions to the pages being tested, since that volume reaches statistical significance in a reasonable timeframe. Below that, we still run CRO — just weighted more toward heatmaps, session recordings, and qualitative research that do not require a split test to be valuable.
Many brands see early wins within 4 to 8 weeks, combining quick fixes with insights from initial research. The bigger, compounding gains come from continuous testing — each result feeds the next hypothesis, and a clear reporting cadence means you always know what is being tested and why.
Yes. Below the threshold for fast statistical significance, we lean on qualitative research — heatmaps, session recordings, and customer feedback — to prioritise high-confidence changes without needing a full split test for every decision. As traffic grows, we shift more of the roadmap toward controlled experimentation.
The full customer journey: homepage, collections, product pages, cart and cart drawer, checkout, post-purchase, and navigation. Audits identify where drop-off and opportunity are highest, and we build a prioritised testing roadmap from there — checking both mobile and desktop behaviour, since they rarely convert the same way.
CRO tends to deliver strong ROI because gains compound across every traffic source you already pay for — a 0.5-point lift in conversion rate on a meaningful revenue base adds up fast without increasing ad spend. We track incremental revenue attributed to each test so you always know the commercial impact of the programme, not just a percentage on a dashboard.
We use A/B testing platforms built for Shopify's architecture, plus heatmapping, session recording, and analytics tools that integrate cleanly without adding page weight. The exact stack depends on your store, but the principle is constant: reliable data, minimal performance cost, and clean event tracking so results are trustworthy.
CRO makes every other channel more efficient — the same visitor from SEO or paid media converts at a higher rate once the store itself is optimised, which lowers effective acquisition cost without touching media budget. We coordinate with your marketing team so testing priorities reflect where traffic is actually coming from.
We recommend it. A Shopify audit gives us a baseline — technical health, UX friction, and existing analytics quality — so the CRO roadmap is built on evidence from day one rather than assumptions. Many engagements start with a short audit sprint before moving into ongoing testing.
Shopify experts
Let's talk ecommerce, Shopify & Shopify Plus solutions.
We partner with ambitious brands to design, build, launch and grow on Shopify & Shopify Plus — combining clean development with AI-powered automation. One team, end to end. Talk to us about your project.
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