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Performance Marketing Specialist (PPC)
We are looking for a results-driven Performance Marketing Specialist to own paid media end-to-end for clients across industries — ecommerce, SaaS, B2B, lead gen, and services. You will plan, execute, and optimise Meta and Google Ads from account structure and tracking to creative testing, budget pacing, and ROAS reporting.
Job description
Key responsibilities
- Define and execute paid media strategy aligned with client revenue and lead goals
- Plan and manage Meta (Facebook / Instagram) campaigns — prospecting, retargeting, and catalog
- Plan and manage Google Ads — Search, Performance Max, Display, Shopping, and YouTube where relevant
- Build account structures, audiences, exclusions, and naming conventions for scale
- Set up and validate conversion tracking, pixels, CAPI, GTM, and enhanced conversions
- Run structured creative and offer tests — briefs, angles, landing page alignment, and budgets
- Monitor daily performance, pacing, CPA, ROAS, and MER against targets
- Optimise bids, budgets, placements, and audiences based on data — not guesswork
- Produce weekly and monthly reports with insights, trends, and next-step recommendations
- Collaborate with SEO, CRO, design, and development on full-funnel improvements
- Manage multiple client accounts with clear prioritisation and deadline discipline
- Stay current on platform updates, attribution changes, privacy rules, and industry benchmarks
Core requirements
- 2+ years hands-on Meta Ads and Google Ads across ecommerce, lead gen, or B2B accounts
- Proven track record improving ROAS, CPA, or lead volume on live ad accounts
- Strong analytics skills — GA4, platform dashboards, Looker Studio, and spreadsheets
- Experience with conversion tracking setup, troubleshooting, and data accuracy
- Ability to manage ad spend responsibly and explain performance to non-technical clients
- Strong written and verbal communication for client calls and internal handoffs
- Understanding of landing page quality, offer alignment, and funnel drop-off points
- Experience working in an agency or multi-brand portfolio environment
- BE / B.Tech / M.Tech / MCA (or equivalent degree with proven paid media results)
- Comfort with hybrid, remote, full-time, or part-time engagement
Advanced Paid Media Skills
- Performance Max, Shopping feeds, and catalogue campaign optimisation
- Audience segmentation, remarketing ladders, and lifecycle campaign architecture
- Budget modelling, MER reporting, and cross-channel attribution awareness
- Creative performance analysis, hook testing, and structured experiment frameworks
- International campaign setup and multi-currency / multi-market ad accounts
Preferred / nice to have
- TikTok Ads, LinkedIn Ads, Pinterest, or other paid social platforms
- Email/SMS or retention marketing coordination (Klaviyo, Mailchimp, or similar)
- Google Tag Manager, server-side tracking, and analytics implementation experience
- Meta Blueprint or Google Ads certification
Ready to apply?
Email your CV to hello@vyomco.com with the subject Application: Performance Marketing Specialist (PPC). Mention your preferred work mode (Hybrid / Remote) and job type (Full-time / Part-time).