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Technical SEO / GEO / CRO Specialist
We are looking for a Technical SEO / GEO / CRO Specialist who can own organic growth and on-site conversion across industries — ecommerce, SaaS, B2B, retail, and services. You will fix technical SEO, build GEO and AI search visibility, and run CRO experiments — with accountability for rankings, traffic, discoverability, and conversion outcomes.
Job description
Key responsibilities
- Define and execute integrated SEO, GEO, and CRO strategy aligned with commercial goals
- Lead keyword research, clustering, intent mapping, and content gap analysis
- Resolve technical SEO issues — crawlability, indexation, canonicals, rendering, and architecture
- Develop GEO and AI SEO strategies for ChatGPT, Google AI Overviews, Perplexity, and LLM citations
- Build topical authority through structured data, entity clarity, and citation-ready content
- Run CRO audits — analyse funnels, heatmaps, session recordings, and conversion drop-offs
- Plan and support A/B tests, landing page improvements, and UX changes that lift conversion
- Optimise product, service, category, and blog pages for search and conversion together
- Coordinate with developers on speed, markup, redirects, schema, and platform limitations
- Coordinate with designers on layout, messaging, and test variants for CRO programmes
- Run technical audits using Screaming Frog, GSC, GA4, and third-party SEO / CRO tools
- Track KPIs — rankings, traffic, AI visibility, CVR, and revenue — with clear reporting
Core requirements
- 2+ years experience across technical SEO, GEO/AEO, or CRO (combined or specialist depth)
- Strong command of Google Search Console, GA4, and SEO tools (Ahrefs, Semrush, or similar)
- Understanding of CRO tools and methods — heatmaps, A/B testing, funnel analysis
- Deep understanding of technical SEO — crawling, rendering, indexation, and schema
- Experience improving rankings, organic traffic, or on-site conversion on live sites
- Ability to audit sites, prioritise fixes by impact, and manage developer/design handoffs
- Strong analytical, reporting, and client communication skills
- Understanding of AI search — GEO, entity optimisation, and answer-engine visibility
- Basic HTML/CSS literacy for collaboration with development teams
- BE / B.Tech / M.Tech / MCA
- Comfort with hybrid, remote, full-time, or part-time engagement
Advanced SEO, GEO & CRO Skills
- GEO / AI visibility — brand entities, LLM citations, and AI Overview optimisation
- International SEO, hreflang, and multi-market site architecture
- Large-scale migrations and replatforming SEO preservation
- Structured experimentation — hypothesis-led CRO tests and statistical awareness
- Digital PR, authority building, and content strategy for organic growth
Preferred / nice to have
- International SEO experience (US, UK, AU, EU, or APAC markets)
- Experience with VWO, Optimizely, Intelligems, or similar testing platforms
- Google Analytics certification or AI/search training credentials
- Agency experience managing multiple client accounts simultaneously
Ready to apply?
Email your CV to hello@vyomco.com with the subject Application: Technical SEO / GEO / CRO Specialist. Mention your preferred work mode (Hybrid / Remote) and job type (Full-time / Part-time).