Shopify and Shopify Plus stores for fashion and apparel brands

Vyom Co. is a Shopify Plus partner for fashion and apparel brands that need more than a themed product grid. We design and develop stores that carry deep catalogues — colourways, size runs, seasonal SKUs — without losing the editorial feel a fashion brand needs to compete. Every project is measured against sell-through and repeat purchase, not just how the homepage photographs on launch day.

Designers, developers, and strategists work as one team through every phase, iterating with real analytics and stakeholder feedback rather than shipping a fixed brief untouched. We stay close after go-live too, so the storefront keeps evolving with each new collection instead of ageing between seasons.

We start with a competitor and discovery audit, then wireframe key layouts so collection pages balance editorial storytelling against clear paths to product and checkout. High-fidelity design carries your branding, imagery, and tone of voice through every screen, while the underlying UX is built to reduce clicks to checkout and surface size, fit, and stock information exactly when a customer needs it.

Large fashion catalogues need variant and metafield structures that stay clean as SKUs multiply across size, colour, and seasonal range — so we architect that first, then layer merchandising tools, faceted filtering, and search on top. Built on Online Store 2.0, your team can update collection content, banners, and campaign pages directly, without waiting on a developer for every seasonal refresh.

Fashion brands often live and die on release moments rather than steady daily traffic. We build pre-order flows, waitlists, low-stock and back-in-stock messaging, and size guide modules directly into the theme, then QA and load-test ahead of known high-traffic drops so the storefront holds up when a release actually goes live — not just in a quiet staging environment.

Growing fashion brands sell the same range into markets with different sizing conventions, currencies, and pricing expectations. Our internationalisation work covers Markets configuration, multi-currency pricing, geolocation, and region-specific size guide logic, so international customers get an experience that feels local rather than translated.

Fashion customers browse collections extensively before they commit, so our CRO work focuses on the moments that actually shape that decision — filtering and sort logic, size guide placement, product imagery, and PDP layout — tested with real behavioural data rather than guesswork, so improvements compound season over season.

Fashion storefronts need refreshing more often than most — new campaigns, new collections, new drop mechanics. Our support & maintenance retainers give you flexible development and design hours between seasons, and we revisit theme work whenever a collection calls for more than a content update.