Shopify and Shopify Plus stores for food, drink & FMCG brands

Vyom Co. is a Shopify Plus partner for food, drink, and FMCG brands that need more than a basic product catalogue. We design and develop stores built around subscriptions, bundles, and build-a-box logic, with allergen data, age verification, and freshness messaging handled properly from day one — because margin in this category is protected by repeat orders, not one big launch week.

Designers, developers, and strategists work as one team, iterating with real order and subscription data as we go. We stay available after go-live too, since replenishment cadences, seasonal SKUs, and compliance rules keep shifting long after the initial build ships.

A discovery and competitor audit informs wireframes for every key layout, so sourcing, ingredients, and craft come through clearly before a customer reaches the cart. High-fidelity design carries your branding and tone through product and subscription pages alike, with UX built to reduce clicks to checkout without losing the story that makes people trust what they are eating or drinking.

We build custom build-a-box, mix-and-match, and bundle logic that handles pricing rules and stock across multiple products, plus metafield structures for ingredients, allergens, and nutrition data that stay consistent as your range grows. Built on Online Store 2.0, your team can update content and campaigns without waiting on developer time for every seasonal change.

Our subscriptions work covers flexible cadences, skip and pause management, and replenishment reminders timed to when a customer is actually likely to run out — targeting high-churn-risk moments specifically rather than sending generic renewal emails. This is usually where the largest lifetime value gains sit for a food or drink brand.

We implement age-gating for alcohol and age-restricted products at the point it is legally required, structure allergen and nutrition data as metafields so it displays consistently across the catalogue, and surface best-before, batch, and shipping cut-off information on product and cart pages so customers know what they are buying and when it will arrive.

Our CRO work for food and drink brands tests bundle offers, subscription upsells, and checkout flow for recurring orders specifically, alongside the usual product page and navigation improvements — because the biggest lever in this category is often the second order, not the first.

Food and drink ranges change often — new SKUs, seasonal lines, supplier updates. Our support & maintenance retainers give you flexible hours for ongoing development, and we revisit theme work whenever a new range needs more than a content update.